Race event sponsorship allows your company to distinguish itself and enhance its brand in unique ways that your competitors miss using other forms of advertising. According to research by IPSOS Insight, motorsport fans are the most brand-loyal, when compared to fans of any other sport. Among its many advantages, motorsport sponsorship as a marketing tool is remarkably cost-effective, offering high brand exposure and extensive audience reach using broadcast, print and social media.
Your company's presence at a motorsport venue provides a number of different marketing opportunities:
- Use signage to create awareness and induce a higher level of recall and brand recognition
- Use tickets to support promotional efforts
- Use hospitality to reward stakeholders
- Showcase products and engage with customers in the paddock area –a maximum marketing activation
- Use promotional activities during tradeshows and other events to enable off-site activation
- Magnify brand exposure using advertising and product identity opportunities in live telecast, radio, print and social media, both nationally and internationally
Whether you are thinking about becoming an Event Sponsor for a race weekend or a specific race, a Preferred Sponsor for a specific category, or simply having a brand presence at the track, we will work with you to customize a package that will meet your marketing objectives effectively and successfully.
For further information or enquiries please contact us.